Masters of Arts in Mass Communication (MAMC)

The Post Graduate Attribute reflect particular qualities and abilities of an individual learner including knowledge, application of knowledge, professional and life skills, attitudes and human values that are required to be acquired by post graduates in Mass Communication

1. Disciplinary Knowledge:
   Capable of demostrating comprehensive knowledge and understanding of one or more disciplines that form a part of a postgraduate programme of study.

2. Communication Skills:
   Ability to express thoughts and ideas effectively in writing and orall; Communicate with others using appropriate media; confidently share ones views and express herself/himself; demostrate the ability to listen carefully, read and write analytically, and present complex information in a clear and concise manner to different groups.

3. Critical Thinking
   Capability to apply analytic thought to a body of knowledge; analyse and evaluate evidence. arguments, claims, beliefs on the basis of empirical evidence; identify relavant assumptions or implications; formulate coherent arguments; critically evaluate practices, policies and theories by following scientific approach to knowlege development.

4. Problem Solving
   Capacity to extrapolate from what one has learned and apply their competencies to solve different kinds of non-familiar problems, rather than replicate curriculum content knowledge; and apply ones learning to real life situations.

5. Analytical Reasoning
   Ability to evaluate the reliability and relavance of evidence; identify logical flaws and holes in the arguments of others; analyse and synthesise data from a variety of sources; draw valid conclusions and support them with evidence and examples, and addressing opposing viewpoints.

6. Research-related skills:
   A sense of inquiry and capability for asking relavant/appropriate questions, problematising, synthesising and articulating; Ability to recognise cause-and-effect relationships, define problems, formulate hypotheses, predict cause-and-effect relationships; ability to plan, execute and report the results of an experiment or investigation.

7. Cooperation/Team work:
   Ability to work effectively and respectfully with diverse teams; facilitate cooperative or coordinated effort on the part of a group, and act together as a group or a team in the interests of a common cause and work efficiently as a member of a team.

8. Scientific reasoning:
   Ability to analyse, interpret and draw conclusions from quantitative/ qualitative data; and critically evaluate ideas, evidence and experiences from an open-minded and reasonsed perspective.

9. Reflective thinking:
   Critical sensibility to lived experiences, with self awareness and reflexiity of both self and society.

10. Information/Digital literacy:
    Capability to use ICT in a variety of learning situations demonstrate ability to access, evaluate, and use a variety of relevant information sources; and use appropriate software for analysis of data.

11. Self-directed learning:
    Ability to work independently, identify appropriate resources required for a project, and manage project through to completion.

12. Multicultural competence:
    Possess knowledge of the values and beliefs of multiple cultures and a global perspective; and capaility to effectively engage in a multicultural society and interact respectfully with diverse groups.

13. Moral and ethical awareness/reasoning:
    Ability to embrace moral/ethical values in conducting ones life, formulate a position/argument about an ethical issue from multiple perspectives, and use ethical practises in all work. Capable of demonstrating the ability to identify ethical issues related to ones work, avoid unethical behaviour such as fabrication, falsification or misrepresentation of data or committing plagiarism, not adhering to intellectual property rights; appreciating environmental and sustainability issues; and adopting objective, unbiased and truthful actions in all aspects of work.

14. Leadership readiness/qualities:
    Capability for mapping out the tasks of a team or an organisation, and setting direction, formulating an inspiring vision, building a team who can help achieve the vision, motivating and inspiring team members to engage with that vision, and using management skils to guide people to the right destination, in a smooth and efficient way.

15. Lifeling learning:
    Ability to aquire knowledge and skils, including learning how to learn, that are necessary for participating in learning activities throughout life, through self-paced and self-directed learning aimed at personal development, meeting economic, social and cultural objectives, and adapting to changing trades and demands of work place through knowledge/skill development/reskilling.