Symbolising
Innovation and Integrity, Accessibility and Acceptability,
Novelty and Neutrality - IAAN is the first ever channel
dedicated to awareness through education and
information.
What guides us is sensibility and sensitivity, not
sensationalism
And yet, we firmly believe that our channel will have a very
special place in the bouquet of innumerable other channels as
our focus is on women,children, health and the social sector.
And this does promise us very good TRPs because, undeniably,
children's education is of utmost importance to the
viewer, because everyone is surely concerned about good health
and well being, because women do form an important chunk of
total viewership and finally, because with so much negativism
around on all channels and their programmes, a POSITIVE channel
will be readily and whole heartedly welcome.
We believe in flowing against the tide. While other channels
are convinced that it is the negative and sensational that
promises to grab more eyeballs, we believe that reaching the
heart is more important, and also more effective, than grabbing
eyeballs. We are determined to highlight all positive
efforts
'' Let our children's studies not interfere with their
education '' is what we believe in. As our focus is an all
round development of their personalities, there will be a
number of awareness programmes in
very interactive, informal and entertaining formats.
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